Corporate Profile

FreshWater Technologies
is an international marketer and distributor of chemical free drinking water purification systems, water softeners & commercial water activation systems. Water industry research has indicated that even proven water treatment technologies lacked support from local partners. FreshWater's agents in Central and South America do have a loyal customer base to provide FreshWater drinking water and water activation products.

Drinking Water Systems: VIQUA (Formerly R-Can Environmental Inc). features the industry-leading, Sterilight ultraviolet systems plus reverse osmosis, ozone systems and the Impression water Softener Series.

Ultraviolet Disinfection is an established, economical, powerful and chemical free process that provides a 99.99% reduction in bacteria, virus and cyst contaminants such as E. coli, Cryptosporidium and Giardia, using natural ultraviolet light energy to eradicate health threatening contaminants. Traditional methods such as chlorination can react with organic matter to produce objectionable taste and odour as well as form carcinogen substances such as trihalomethane. VIQUA's ultraviolet technology introduces no chemicals into the water.

Water Activation Technology. FW water activation technology, from Japan, is an innovative, chemical free method that has proven its effectiveness in removing rust, scale and corrosion deposits in commercial and industrial boiler and refrigeration systems. FW water activation technology is based on principles of electrical fluidization where extremely hard ceramic balls are placed inside a stainless steel container. As water passes through the container, the ceramic balls rotate and rub against each other producing several forms of electrical energy. The result: Accumulated deposits are removed by the water activation process and no new deposits are able to be formed.

KEY CORPORATE STRATEGIES

1. Acquisition of leading edge, chemical free technology: Having a technological advantage is a key to market differentiation. Regulatory authorities are increasingly concerned about chemical substances discharging to a watercourse.

2. Strong local partnerships: Without well established and committed local partners, it is difficult to manage the language, culture and business practices of foreign countries. FreshWater is very selective in choosing the right kind of local partners who can effectively represent our innovative technologies and applications.

3. Focus on successful niche applications: No company can be all things to all people. We have been able to identify those VIQUA and FW technologies that have achieved customer acceptance creating a competitive advantage for these products and solutions.

FreshWater began operating in international areas where our small size and limited resources were not a disadvantage. As we grow, we will be looking to enter those immense North American and European markets and select niche opportunities for these proven technologies.